Our Audiences

Thailand-Based Chinese: Expats

Chinese Tourists

(China, Hong Kong, Taiwan, Malaysia)

Global Chinese Tourists

(Americas, Europe, Oceania)

“Vision Thai 看見泰國” is the only platform that offers a bilingual interface in both Simplified and Traditional Chinese, covering a wide range of business and travel topics related to Thailand. This unique feature allows us to reach a broad Chinese-speaking marketing audience. Our high-quality content attracts audiences with high spending power, high levels of education, an interest in valuable information, and influence within the Chinese-speaking community.

Our audience includes:

Diverse Chinese-speaking marketing audiences from Mainland China, Hong Kong, Taiwan, and Malaysia.

The Chinese community in Thailand, including expatriates, business people, investors, and their families.

Tourists from Mainland China, Hong Kong, Taiwan, and Malaysia visiting Thailand.

Chinese-speaking individuals seeking information about Thailand.

Gender

51%

Male

49%

Female

Age Group

50%

25-34

30%

45-54

10%

18-24

10%

55-64

Thailand-Based Chinese: Expats (30%)

Vision Thai garners 30% of its traffic from Chinese expats and long-term residents in Thailand, primarily in Greater Bangkok and the EEC region. These well-informed individuals, often key opinion leaders, actively seek varied content about Thai lifestyle, business, news, and investment. With their high incomes and deep local insights, they form a valuable segment of our audience.

Chinese Tourists (70%)

70% of Vision Thai’s traffic is from overseas Chinese audiences, primarily from Mainland China, Hong Kong, Taiwan, and Malaysia, followed by those residing in the Americas, Europe, and Oceania. This audience main consists of independent travelers (FIT) with a keen interest in Thai tourism, including aspects like food, entertainment, and travel tips. Vision Thai caters to their needs with targeted, comprehensive content.

Feedback from Global Chinese Tourist

Although I am living in an English-speaking country, I feel more comfortable watching Chinese language content due to the different culture. This was particularly the case with Vision Thai’s vlog videos before I visited Thailand. Their content provided interesting and high-quality information.

Hongkonger Living in Canada

How Do We Attract Chinese Interested in Thailand?

Vision Thai distributes Thailand-related content across platforms through the website, various social media channels, and partnerships with media outlets. This strategic approach enables us to precisely target our audience.

China

Taiwan

Hong Kong

Malaysia

Others

Website

0.7M

PV/m

31%

35%

14%

12%

8%

Media Partners

1.2M

PV/m

3

42%

21%

17%

17%

Media Partners in China

0.8M

PV/m

83%

2

6

1

8

Social Media /Video Platform

1.6M

Reach/m

6

45%

22%

18%

9%

Social Media /Video Platform in China

1.3M

Reach/m

87%

4

2

4

3